These real estate cards lack formality, but not sophistication. These cards really nail a sense of place: the twin redfish jumping in the logo, and the clean, laid-back, all-caps typeface. The art direction for the collateral was responsible for conveying luxury, connection to nature, relaxation, and especially, possibility. At the time, the Kiawah River development was nothing but a vision and an empty landscape. SDCO Partners was tasked with creating a brand for a new development near Kiawah Island, South Carolina, that spoke to its natural setting. The deep, rich-blue background gives an otherwise staid and traditional logo a bit of playfulness and punch and brings it safely into the 21st century. The result is a lovely script typeface that wouldn’t have looked out of place on a logo in 1925. With their new look, they wisely chose to go timeless, rather than hip and trendy. When Leading Real Estate Companies of the World ®, a trade group that promotes the most exclusive brokerages on the planet, decided on a complete rebrand, they chose to work with famed real estate branding agency, 1000watt.
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